Lifestyle & Food Content Creator · UGC Specialist
I create content that makes young Nigerians feel seen. Authentic UGC, lifestyle storytelling, and brand content that actually converts — because it comes from a real place.
I'm Simbiat — Salami Folakemi Idowu. A Lagos-based lifestyle and food content creator behind @thesimbiatspace and Eat and Stay Kitchen. My content lives at the intersection of honest storytelling, everyday Nigerian life, and the kind of authenticity that brands can't manufacture.
My Economics background keeps my thinking sharp and strategic. But what brands actually love is that my audience trusts me — because I show up as myself, every single time. That trust is what makes my content convert.
I've worked with Nestuge, Liners Africa, Reggie's Kitchen, and Pad a Girl NGO. I also shoot content for small business brands regularly — product videos, brand storytelling, market vlogs. I know how to make a product feel natural in a real person's life.
"I create content for young adults figuring out everyday life so they can feel seen, understood, and less alone."
Created authentic, brand-owned UGC content for Nestuge in my natural, relatable style — making the product feel at home in everyday Nigerian life.
Produced UGC content integrating Liners Africa products seamlessly into my everyday lifestyle content — not an ad, but a real moment in a real person's life.
Retained content creator — developing food content that communicates brand quality and drives organic discovery across social platforms.
Created awareness video content for Pad a Girl's Her Rising community NGO — purposeful storytelling that goes beyond product to drive real social impact.
Content I've shot and produced for small business owners and organisations across Lagos. Click any video to watch.
A fully scripted, captioned 7-day educational content series for beginner creators. Covers income streams beyond brand deals — UGC, videography, business content, digital products. Packaged as a PDF and content calendar.
Built and launched a Telegram community for beginner Nigerian creators — complete with group rules, welcome systems, and a weekly activity schedule. A real community, not just a group chat.
Running two distinct content brands simultaneously — a lifestyle/personal growth account and a food-dedicated account. Different audiences, different voices, same standard of quality.
Built a complete creator business infrastructure from scratch — a premium media kit, structured rate card, and tailored pitch email system. The tools that helped land real brand deals.
90% Nigerian. Young women aged 18–34. They follow me because they see themselves in my content. That's an audience that buys what they trust.
Natural Brand Affinity
Why micro-creators win
A 5% engagement rate beats industry average. My audience is a dedicated community of loyal followers who actively engage with my content and trust my voice — which means higher trust, better conversion, and a real community around your product.
Fill this in and I'll get back to you within 24–48 hours with a quote and next steps.
Thank you — I'll review your brief and get back to you within 24–48 hours.
Follow @thesimbiatspace to see what I'm working on.
Whether you need UGC, a brand collab, or a creator who actually shows up — I'm here.